DJ Bruck Up remixes ‘Good Life,’ signs distribution deal with BBS Entertainment-Warner Music Group

Harlem-based, Jamaican-born Dancehall DJ Bruck Up, who in the 1990s appeared in music videos by international stars Busta Rhymes — “Put Your Hands Where My Eyes Can See” and “Gone Till November” by Wyclef Jean and Jamaican stars Patra and Snagga Puss — says he has dropped a remixed version of “Good Life,” featuring hip hop rapper/singer Ron Browz.

Bruck Up, born George Adams, told Caribbean Life that on Monday, Oct. 5, that the single is being distributed via a strategic partnership and distribution deal he signed with BBS Entertainment/Warner Music Group’s ADA.

“It feels good doing business with an infrastructure that has helped break a lot of great artists,” Bruck Up said. “ADA distributes for Jamaican acts Sean Paul, Buju Banton, Beres Hammond, Mavado and mainstream acts Macklemore, Ciara, Jelly Roll and Fast Punk.”

Bruck Up said pop star Beyoncé honored his legacy by repeating his name in the chorus of her 2022 track “Move.”

“For me, it’s another level in the journey,” he said. “I’ve been putting the work in for years. So now, I’m trusting the process and seeing where this opportunity can take the music.

“I’m relentless,” Bruck UP added. “I’ve been doing this for a long time, through every high and low, because I genuinely love what I do.

“When you’re doing something that makes you happy, you keep going even when everybody else might have stopped,” he continued.

Jamar Fatt Mathis, VP Head of A&R, BBS entertainment/Warner Music Group, believes that persistence — and BruckUp’s story — makes him particularly marketable.

“We’re very confident in Bruck Up,” Mathis said. “He represents the true grind of today’s music industry. He has longevity, culture, resilience and, most importantly, a real story to tell.”

Mathis believes “Good Life” already demonstrated potential but did not receive the promotional support needed during its original release.

“The record already had momentum,” he said. “What we recognized was that it simply wasn’t marketed and promoted properly during its original release. We believe the record still has room to grow.”

Mathis said plans to promote the single include a coordinated promotional rollout aimed at expanding the song’s audience.

But, for Bruck Up, success cannot be measured only by streams and statistics.

“Success is the love from the people,” Bruck Up said. “Numbers are great, but when I perform the record and I can feel that connection — the crowd knows it, sings it, dances to it — that’s when I’ll know we really did something.”

Bruck Up said that his sights are now set on an East Coast tour, stretching from Miami to Boston, more recordings and performances, adding that there is also a documentary planned for 2027 that he hopes will connect his emerging recording career with the remarkable dance legacy that first made him a household name.

“If I haven’t stopped yet, I don’t think anybody can stop me now,” he said. “Only God can judge me. I’m still here, I’m still creating, and there’s still a lot more I want to accomplish.”