Acclaimed reggae vocalist Christopher Ellis has returned with a powerful new single, \u201cMy Sound,\u201d an energetic celebration of Jamaica’s iconic sound system culture, sound clashes, and the traditional DJ styles that have fueled reggae music’s global influence for generations.<\/p>\n
Produced by Grammy Award-winning artist and producer Damian \u201cJr. Gong\u201d Marley and released through Ghetto Youths International, \u201cMy Sound\u201d finds Ellis in peak form, delivering his signature blend of classic reggae authenticity and contemporary appeal, according to Jamaican-born, Brooklyn-based entertainment publicist Ronnie Tomlinson.<\/span><\/p>\n \u201cBuilt for the dancehall and driven by a heavy, up-tempo reggae rhythm, the track pays tribute to the selectors, sound systems, and loyal audiences that remain at the heart of Jamaican music culture,\u201d Tomlinson, CEO of New York\u2019s Destine Media, Inc., told Caribbean Life on Friday, June 26.<\/p>\n She said the son of legendary Rocksteady pioneer Alton Ellis continues to honor his musical heritage while forging a distinct path of his own.\u00a0<\/span><\/p>\n \u201cOn \u2018My Sound,\u2019 he channels the spirit of Jamaica’s dancehall spaces and sound system yards, capturing the excitement, pride, and community that have long defined the culture,\u201d Tomlinson said.\u00a0<\/span><\/p>\n She said the release arrives as Ellis continues to build international momentum following standout performances at SXSW London and a sold-out headline show at London\u2019s iconic Jazz Caf\u00e9 earlier this year, \u201cfurther cementing his reputation as one of reggae\u2019s most compelling contemporary voices.\u201d\u00a0<\/span><\/p>\n Tomlinson said \u201cMy Sound\u201d continues the creative momentum established through Ellis’ recent releases, including \u201cStill Go A Dance,” \u201cRub A Dub,\u201d and \u201cStick Together\u201d \u2014 \u201call of which have reinforced his commitment to preserving and modernizing reggae’s foundational sounds.\u201d\u00a0<\/span><\/p>\n Rooted firmly in Jamaica’s rich sound system tradition, Tomlinson said the single serves as \u201cboth a tribute and a reminder of the culture’s enduring influence.\u00a0<\/span><\/p>\n \u201cFrom Kingston Street corners to international stages, sound systems have played a critical role in spreading reggae music worldwide, creating spaces where music, community, and creativity intersect,\u201d she said.\u00a0<\/span><\/p>\n With Damian Marley’s contemporary production approach layered over a classic reggae foundation, Tomlinson said ‘My Sound’ balances nostalgia with modern energy.\u00a0<\/span><\/p>\n \u201cThe result is a record that speaks directly to reggae lovers, sound system enthusiasts, selectors, and dancehall audiences across the globe,\u201d she said.\u00a0<\/span><\/p>\n \u201cAs Christopher Ellis continues to establish himself as one of reggae’s most compelling contemporary voices, \u2018My Sound\u2019 further demonstrates his ability to bridge generations \u2014 carrying forward the timeless legacy of Alton Ellis while creating music that resonates with today’s listeners,\u201d Tonlinson added.\u00a0<\/span><\/p>\n \u201cMy Sound\u201d is available now on all major digital streaming platforms.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":" Acclaimed reggae vocalist Christopher Ellis has returned with a powerful new single, \u201cMy Sound,\u201d an energetic celebration of Jamaica’s iconic sound system culture, sound clashes, and the traditional DJ styles that have fueled reggae music’s global influence for generations. Produced by Grammy Award-winning artist and producer Damian \u201cJr. Gong\u201d Marley and released through Ghetto Youths […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5969","post","type-post","status-publish","format-standard","hentry","category-latest-news"],"_links":{"self":[{"href":"https:\/\/islandflavaradio.com\/index.php\/wp-json\/wp\/v2\/posts\/5969","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/islandflavaradio.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/islandflavaradio.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/islandflavaradio.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/islandflavaradio.com\/index.php\/wp-json\/wp\/v2\/comments?post=5969"}],"version-history":[{"count":0,"href":"https:\/\/islandflavaradio.com\/index.php\/wp-json\/wp\/v2\/posts\/5969\/revisions"}],"wp:attachment":[{"href":"https:\/\/islandflavaradio.com\/index.php\/wp-json\/wp\/v2\/media?parent=5969"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/islandflavaradio.com\/index.php\/wp-json\/wp\/v2\/categories?post=5969"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/islandflavaradio.com\/index.php\/wp-json\/wp\/v2\/tags?post=5969"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}